Strategic Communications Consultancy
To succeed, you need to focus on your business operation. But what about your impact on the people that influence your business - your stakeholders – such as customers, suppliers, regulators, government, media and staff. And what about the impact they have on you?
Like it or not, this stuff can get in the way, cause problems and create new challenges. If you’re faced with a problem or challenge that has a communications dimension – and let’s face it, most of them have – then it can help to get an objective view; someone from the outside who’ll provide honest insights and common sense, practical advice.
In practice, we can:
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Review the effectiveness of your communications
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Develop a communications strategy or plan – and help you deliver it
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Conduct a reputation audit to find out what your stakeholders really think
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Support you in managing a period of change and uncertainty
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Consult with groups and individuals that make a difference to your business
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Provide communications effectiveness training for your staff
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Help you to deal effectively with a crisis or issue
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Develop key messages and a distinctive tone of voice for your business
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Manage a launch, campaign or other initiative
This can be combined with other communications services if required.
When taking a strategic approach to any issue, we find that research helps. We provide:
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Telephone surveys and depth interviews
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Focus groups
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Face-to-face interviews and surveys
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Online and e-mail surveys
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Desk research
Examples of research we've conducted for clients include:
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Research to identify the key worries and concerns of local communities
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Telephone interviews with engineering companies to assess their attitudes towards training
- Focus groups to assess the effectiveness of a large charity's work with its volunteers
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A street survey of shoppers to discover satisfaction levels
- Executive interviews to help assess the reputation of a professional membership body with key stakeholders
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A telephone survey of primary and secondary schools to find out attitudes towards the management of national tests
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An online questionnaire to find out opinions about a museum
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Desk research to understand the nature and extent of education and training available to 14-16 year olds outside of the national curriculum
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Face to face interviews and focus groups to gauge attitudes towards mental health issues in a university
© 2009 Gary Ward Communications & respective clients. Disclaimer - Site by Agent8

